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          INV104 Enterprise 2.0: The Future of Enterprise Collaboration is Now (web link)
          Speakers: Karen Hobert, Mike Gotta
          SW 7-10 - Monday 5:00pm - 6:00pm

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2008 is a pivotal year for communication, collaboration, and content management technologies. With both IBM and Microsoft making sweeping changes to their communication/collaboration product lines, and the (constructively) disruptive influence of blogs, wikis, and assorted types of "social software," the market is engaged in a renaissance that is changing the way information workers get business done. Enterprise 2.0 signifies the evolution of communication, collaboration, and content management technologies from self-contained applications to integrated interfaces that leverage Web 2.0 frameworks for back-end platform services and browser-based clients. This session includes an overview of the past, present, and likely future of enterprise collaboration, focusing on IBM's role in the broader market landscape. We'll lead you through communication, collaboration, and content management in an Enterprise 2.0 world and explain how you and your organization can prepare for next-generation collaboration concepts such as social software, interactive Web, contextual communication/collaboration, and unified communications.

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