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          ID412 Why Mashups Matter (web link)
          Speakers: Nicole Carrier, Mikael Orn
          DL S. Hemisphere I - Wednesday 1:30pm - 2:30pm

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Not sure what a mashup is? Or, perhaps you’ve heard of mashups, but can’t see how this technology would benefit your company? If so, then this session is for you! In this presentation, we'll provide insights and examples of how you can leverage mashup technology to achieve significant benefits for your enterprise, including improving productivity, reducing the IT backlog, and uncovering new business insights. We’ll also review some of the challenges of deploying mashups with the enterprise and provide some tips for overcoming these. Finally, we’ll show a demonstration of IBM tools and technologies that support the rapid creation of mashups and situational applications.

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